Why Kruitbosch Chose Akeneo PIM

Charlotte Groenendijk

Marketeer

19 February 2023

Kruitbosch began as a small local wholesaler and, after nearly 70 years, has grown into an international wholesaler of bicycle parts and accessories, as well as a retail partner for bicycle specialty stores. While the name Kruitbosch may not immediately ring a bell, the company is also an international bicycle manufacturer, known for the brands Cortina and Alpina.

With Akeneo’s intuitive, well-organized interface and strong usability, we expect the PIM system to be quickly adopted within the organization. The user-friendliness of the system for both employees and suppliers will ensure that our customers have fast access to the desired product information.

Simone Stremmelaar, Team Manager Business Support at Kruitbosch

Overtuigende keuze voor Akeneo PIM

Kruitbosch chose to implement the Akeneo Product Information Management solution. Kruitbosch aims to efficiently collect, manage, and consistently distribute the vast amount of its own product data, as well as data from suppliers and assembly partners. Since Kruitbosch operates in both B2B and B2C sectors, this involves numerous sales and marketing channels. The goal is to enhance the customer journey for its clients (both consumers and dealers) by optimizing the quality, consistency, completeness, and findability of product data. This necessitates streamlining and digitizing processes related to product information, an area where Akeneo PIM is expected to make a significant impact.

Kruitbosch and XSARUS engaged in extensive discussions about the desired functionalities for the PIM system, exploring possibilities in data modeling, product creation, data asset management, quality assurance, workflows, and security. Kruitbosch concluded that everything needed is achievable with Akeneo PIM.

Efficiency, quality & user-friendliness

Within the Akeneo PIM system, product data for over 50,000 products will be centrally collected — a significant improvement over the current situation where data is scattered across various systems and documents. This single source of truth allows content to be managed per channel and per country, not only promoting growth in existing markets but also facilitating expansion into other countries. The implementation of the PIM system will eliminate many manual tasks, increasing data quality and completeness. Additionally, efforts can be directed toward improving the product experience, a key focus for Kruitbosch.

We have a very positive feeling about our partnership with XSARUS. We have the opportunity to engage in in-depth discussions with skilled professionals. The clear communication and the fact that agreements are honored give us great confidence in this collaboration.

Simone Stremmelaar, Team Manager Business Support bij Kruitbosch