Schaap en Citroen tackles digital challenges with Crystallize solution
Jewelry house Schaap en Citroen has been a household name for jewelry, diamonds and watches for over 135 years and owns 25 jewelers across the Netherlands. Schaap en Citroen is developing into the leading jewelry house in the exclusive segment. An ambition that requires adjustments in the overall IT landscape.
Product information management challenges
The existing systems of Schaap en Citroen are not designed to optimally manage and distribute product information. This resulted in a lot of manual processes and error proneness. To tackle this challenge, Schaap en Citroen went looking for a suitable PIM solution and partner via PIMvendors. It found this in the PIM system from Crystallize, with XSARUS PIM Masters as implementation partner.
Schaap en Citroen has these main goals for the PIM system:
- Efficient management of product information: manage and enrich all product information conveniently from one central environment. This includes capturing detailed information on various product types.
- Optimization for marketing and SEO: prepare product information for marketing purposes and SEO, while ensuring consistency across all channels.
- Multichannel output management: the system must deliver product information in a variety of formats for use in Web sites, marketplaces, social media, newsletters, ERP systems, POS systems and CRM solutions.
Specific PIM requirements
Schaap en Citroen has many configurable products in its range, which require specific functionality. Especially for the 'pre-owned' range, which consists of unique items where damage and documentation must be accurately recorded.
In addition, integration of the in-house photography process is high on the wish list. This includes not only managing in-house photography, but also interfacing with external studios. All of these requirements require a flexible, powerful solution.
Crystallize solution: more than PIM
Various conversations and demos have shown that Crystallize has the best fit with Schaap en Citroen's requirements and scenarios. And this fit is not just limited to PIM. Schaap en Citroen will also use Crystallize's headless technology as the basis for their e-commerce platform.
A first for the XSARUS PIM Masters: our first Crystallize implementation. A challenging project in which we apply our proven expertise and approach. The Crystallize expert team is also closely involved in the implementation, providing valuable input on system requirements and data modeling.
This combined with the broad PIM experience of XSARUS PIM Masters, XSARUS is therefore confident in the successful implementation of Crystallize at Schaap en Citroen.
