Voyado
Looking for a solution to increase customer loyalty? Optimize loyalty programs and map customer journeys with Voyado, an AI-powered marketing automation and CRM platform.
Why Voyado?
Voyado is a very complete loyalty platform for retailers and brands. It combines customer data with high-level analysis and communication tools so that customer conversations can be optimally personalized. How it works.
Voyado is a Customer Data Platform (CDP). So it is not just a CRM system, email marketing or loyalty program, but a strong combination of six disciplines:
- CDP / CRM
- Insights
- Loyalty
- AI & Predictions
- Campaigns
- Marketing Automation
Customer Data Platform (CDP)
Voyado collects customer information from every touchpoint - online, offline and from external sources - and structures it in the cloud. The AI-driven data platform provides a 360-degree view of all customers. By compiling micro-segments, a hugely relevant, personalized message can be developed.
Insights
Data is nothing without analysis. Voyado produces detailed reports on customer behavior. Reports range from average purchase value to visit frequency to sales by product. With these insights, marketing efforts can be evaluated and new trends and segments identified. If analytics tools such as Power BI or QlikView are already in use, they can be integrated.
Loyalty
The best customer is a loyal and engaged customer. With Voyado, customers can be rewarded in real time for their loyalty. For example, using gamification tools or vouchers. Perhaps a customer who reaches a certain point level becomes a Gold Member at some point, or customers are incentivized to use a service so they visit the store? It's all configurable within Voyado.
AI & Predictions
AI is the future. By using Voyado's AI features, you automatically gain insight into predictive values that allow you to proactively approach your customers. By combining the enormous database (75 trillion contacts) that Voyado has with AI, it is possible to automatically generate predictive values. From these predictions you can find out, for example, how long a customer will remain loyal, a specific customer lifetime value, relevant product recommendations, favorite brands and shipping time optimizations per customer.
Campaigns
The Voyado Campaign Engine uses the customer segments created in Voyado Customer Cloud. This way, customized messages can easily be sent to each customer. Voyado sends the campaigns via e-mail, SMS or social media to the segmented target groups.
Within Voyado, the success of the campaigns can be quickly seen. Messages can also be pre-tested and it becomes immediately clear which message has the highest ROI for each segment. Thanks to POS and e-commerce integration, both online and offline customer behavior is insightful.
Marketing Automation
The data from the Voyado Customer Cloud provides tremendous knowledge to fully manage the customer lifecycle. With precisely defined customer segments -and thanks to the AI-powered platform with predictive analytics- intelligent, automated messages can be created with relevance information. Whether it's a consumer at the beginning of the customer lifecycle, or an incredibly loyal customer.
