Norah's webshop as strong extension of physical stores

Norah' s customers need to be inspired and totally unburdened through every channel. And this is succeeding well, both on the high street and online. With more than 40% of customers shopping both online and offline, integration between webshop and stores is crucial. The Shopware e-commerce platform, developed by digital commerce agency XSARUS, plays an important role in this. With stability, scalability and a perfect omnichannel experience, the Shopware platform aligns nicely with the in-store customer experience.

E-commerce platform handles peak times effortlessly

During campaigns such as Black Friday and the '10 years together campaign', the e-commerce platform attracts huge numbers of visitors. Even under this high pressure, the webshop keeps running smoothly. This contributes to a positive shopping experience for the customer, and for Norah, in addition to higher customer satisfaction, it also means a substantial increase in sales during these peak periods.

Seamless, omnichannel customer experience.

Norah knows how to connect online and offline in clever ways. For example, customers can use the online store locator to quickly find a store near them, view store stock and use the click & collect functionality to easily pick up orders in store. This offers convenience for the customer and creates an extra contact moment for Norah store employees. This allows them to actively capitalize on up-sell and cross-sell opportunities, further boosting sales.

Thanks to the kiosks in the Norah stores, a customer can easily order an item that is not in stock in the store and have it delivered to their home. Thanks to the link between Shopware and the POS system, the customer pays directly in the store, making the omnichannel experience even smoother.

In addition, the online 'My Account' environment gives insight into loyalty points, discount vouchers and mix & match promotions, which customers redeem both online and offline. A great way to strengthen customer loyalty.

Inspiration as a force: from store floor to webshop

Just as the Norah employee in the store advises a customer, the e-commerce platform advises and inspires online visitors with shop the look. This form of inspirational content played into Norah's choice of Shopware. With visually appealing outfits compiled via product tagging, the customer adds the total outfit to the shopping basket in one click.

Thanks to Shopware's integrated content management system, Norah's webshop is a source of inspiration. With the user-friendly drag-and-drop functionality, Norah creates inspiring content such as stylish landing pages and fashion blogs in no time.

This article was recently published on the RetailTrends website.