Leverage the e-commerce trends of 2025 as a wholesaler or brand manufacturer
2024 was a turning point for the global economy. Inflation fell, consumer confidence rebounded and e-commerce spending rose for the first time since the pandemic. And the world of B2B e-commerce did not stand still either. But what awaits us in 2025? What developments in 2025 will affect the growth and competitiveness of B2B organizations?
The annual white paper from our e-commerce partner CloudSuite examined the most important B2B trends and developments. We highlight a few for you.
Hyperpersonalization
Personalization was already an important pillar in e-commerce in 2024, but it will gain even more ground in 2025. Especially also in the world of wholesalers, distributors and brand manufacturers. Where in the past the customer was looking for a product, now a product must look for the customer. To show the right consumer the right products, personalization has become essential.
Use AI and machine learning
Hyperpersonalization takes customer interactions to the next level. It's not just about product recommendations, but a complete customer experience that meets individual needs. How do you achieve this? By making smart use of artificial intelligence (AI) and machine learning. These technologies analyze data at unprecedented scale and speed, analyzing real-time data, such as customer behavior and browsing history, and adapting communications instantly.
The result? Customers feel understood, leading to increased trust, higher conversions and stronger customer loyalty. But it requires a solid foundation: a well-established data platform and a culture that puts customer-centricity at its core.
Zero-party data
With the demise of third-party Google cookies in 2025, direct data will become increasingly important. In other words, zero-party data. The difference? This data is voluntarily and knowingly shared by customers. Think of preferences entered, participation in surveys and more. This makes the data reliable as well as valuable.
Utilize this data
Leveraging zero-party data requires a thoughtful approach. How do you convince customers to share their data? By making the process attractive. For example, with personalized offers, exclusive content or handy tools. Transparency about how you use this data is essential. Trust is the foundation. If clients understand what you are doing and why, they are more likely to cooperate.
What does this accomplish?
- Reliable data: Customers share information directly relevant to your B2B offerings.
- Personalization capabilities: With zero-party data, you create customized recommendations.
- Deeper segmentation: With zero-party data, you create more accurate customer profiles.
Curious to know more?
These developments are just a taste of what 2025 has to offer. Want to discover all the trends and learn how your B2B organization can capitalize on them? Then download CloudSuite's comprehensive white paper. It is packed with insights and practical tips to future-proof your B2B e-commerce strategy.