Inspire your target audience with Shop the Look
As a multibrand retailer, besides displaying your products, you want to inspire your customers with beautiful combinations. When you have (a) physical store(s), you can show these combinations here. In the webshop, you have to do it in a different way. This is possible with the Shop the Look functionality. With this you can show webshop visitors various combinations and inspire them to combine clothes, for example by season or type of look.
Source of inspiration
When visiting your webshop, consumers are usually looking for specific items and do not take the time to explore your webshop. With the Shop the Look functionality you combine the best of both worlds: consumers see the item they are looking for and are immediately inspired how to combine it with other clothes you offer. Many people find it difficult to combine items with each other and the Shop the Look helps them do so. In addition, you can show that you can style a dress in different ways. Both classic and modern. And with that you appeal to more people. Based on the image, they will then hopefully order the entire outfit.
By using Shop the Look, you make it easier for visitors to make a purchase decision, and it has a positive impact on the average order value. You highlight items that the visitor might not otherwise consider.
Shop the Look in practice
XSARUS developed Shop the Look because the standard functionality did not meet the needs. This custom option is now running successfully on Shopware at customers such as Norah, Bomont, Jeans Inn, Sacha and Schijvens Mode. At norah.eu, for example, you can see an inspiration page full of outfits. If you click on such a look, you immediately see which items the model is wearing. Then in two clicks you have chosen the right size and the garment is in your shopping cart. In this way, Norah offers its customers additional inspiration.
In addition to the inspiration page, norah.eu also shows on a product page how to combine a product. Because items within the looks are linked together, the right products come together at the Shop the Look at the bottom of the page. A boost to cross-sell. In these ways, your customer will also be inspired beyond the inspiration page. Want to know more? Read the full Norah customer case study here .
Useful features
Besides showing off the outfits, Shop the Look also has other handy features. At Bomont, for example, you can select by occasion and include the model's height and measurements so consumers can estimate what size they themselves need.
Choose what suits your organization
Shop the Look can be applied in different ways. Choose the way that best suits your shop and your customers. Is personal attention the number one priority? Then a so-called CDP integration is probably the solution for you. This makes it possible to personalize looks based on previous click behavior. Want to show relevant matching looks on a product detail page based on linked items? You can do that with a PDP integration. By the way, the Shop the Looks are always automatically taken offline as soon as one, several or common sizes of the items are sold out.
