Mapeco
B2B e-commerce platform benefiting from Magento Open Source, Hyvä frontend as well as customization
Read this Hyvä success storyWhat do you need to know about the Hyvä Theme for Magento Open Source?
7 January 2025
The Hyvä Theme is a modern frontend theme for Magento Open Source that we are increasingly deploying to clients. Unlike most frontends, Hyvä is not headless, not PWA and not built entirely on JavaScript. What typifies Hyvä? Speed, simplicity and flexibility. Read everything you need to know in this article.
About the Hyvä frontend
Hyvä was built from the ground up with a clear goal: less complexity, better performance, better developer experience, shorter lead times and a less steep learning curve. The combination of Magento Open Source and Hyvä brings the best of both worlds together: benefit from the reliability and maturity of Magento 2 as well as a modern frontend that makes both visitors and developers happy.
Hyvä theme vs. Luma theme
Magento's default Luma frontend theme involves a large amount of code. This causes Web shops built on Luma to be heavy and slow, especially on mobile devices. Indeed, Luma loads more than 200 JS / CSS files (1.5 megabytes), while Hyvä loads only 2 (0.2 megabytes). Thanks to the use of the frameworks TailwindCSS and AlpineJS, the amount of CSS and JavaScript the browser has to download and process remains minimal. The result?
Fast loading times, a simple frontend structure and an optimal user experience
What are the advantages of Hyvä?
Flexibility in custom design
One of the advantages of the Hyvä theme is the ability to customize. Create a frontend that seamlessly matches your brand identity and the specific needs of your customers. Down to the smallest details, the design can be customized to your liking so that your web shop really stands out.
SEO optimization
Search engines are an important source of traffic for web shops. That is why Hyvä offers strong support for SEO. Performance is one of the most important ranking factors and is assessed by Google via the Core Web Vitals guidelines. These guidelines measure not only load time, but also how quickly visitors interact with the page and how stable the design remains while loading. The Hyvä theme scores near maximum on all Core Web Vitals. This means not only a better user experience, but also higher search engine rankings and more traffic to the web shop.
Developer-friendly
The Hyvä theme is very user-friendly for developers. The codebase is well-organized and components are grouped logically, rather than scattered across multiple files. JavaScript for interactive elements is often right next to the HTML/PHP, which makes development faster and more efficient. AlpineJS, the framework used by Hyvä, is also simpler than traditional alternatives. The short learning curve makes Hyvä accessible to almost all developers.
Hyvä Checkout
Checkout is the most important final step in a visitor's purchase process. Hyvä does not include checkout functionality by default, but it is possible to integrate a separate checkout module from Hyvä. Thus, this Hyvä Checkout also has its own license. Tests show that this fast and user-friendly checkout is 13x faster than the current Luma checkout.
Low, one-time investment
A Hyvä license costs a one-time €1000. So you're not stuck with annual costs for updates. A license is valid for one Hyvä Magento 2 installation, regardless of how many storeviews are running on it.
Is the Hyvä frontend right for you?
Hyvä is suitable for a wide range of organizations, including retailers, manufacturers and wholesalers who need improved performance, a more modern front end and an enhanced user experience. Regardless of whether you are B2C or B2B focused. Regardless of whether you are already using Magento 2 or considering replatforming to this platform.
XSARUS has successfully helped several organizations with advice and implementation of Hyvä. As a proud bronze partner, we combine our extensive knowledge of Hyvä and Magento 2 with our 25 years of experience to advise you and realize digital ambitions together.
Ernst Vaarties
Lead Developer