AI: time for action!
Within our team of PIM Masters, we regularly discuss the usefulness and hype surrounding innovations and the buzzwords picked up by industry experts and marketers. Even if you only follow mainstream media, you cannot have missed the (expected) impact of AI.
As your PIM implementation partner, we recognize trends and guide you in translating them into practical applications—or, when necessary, steering you away from unnecessary complexity.
Practical AI applications in combination with PIM
Previously, we explored practical AI applications within the PIM domain. Below, we highlight key AI applications that are currently viable for use with our PIM platforms, along with some insights:
- Visual Recognition can assist in automatically classifying and categorizing products.
- Visual Recognition can help identify relationships between products based on similarity.
- Generative AI (ChatGPT, Google Bard, etc.) can support automated product content creation.
- AI-powered translation engines can assist in translating product texts efficiently.
- AI algorithms can assess data quality, perform validations, and suggest corrections.
- AI algorithms can conduct sentiment analysis on both end-user feedback and written content.
To successfully implement these applications, it is essential to review your PIM process together with us. To fully benefit from AI, workflows need to be adjusted to enable AI-powered collaboration. Otherwise, AI remains just a sidekick—a tool that still requires manual input to extract insights.
Don't wait, start now!
There’s no need to wait for PIM platform providers to introduce AI integrations—you can start implementing AI yourself. All PIM systems offer API integration capabilities, allowing you to connect to external AI providers. Explore AI solutions such as Microsoft Azure (Cognitive Services, OpenAI, Machine Learning) or Google Cloud (Vision AI, Discovery AI for Retail) to see what’s possible.
Our advice
Our advice: Take some time to demystify AI, identify practical business cases, and start a small experiment. Our consultants are here to support and advise you. And if your AI solution proves successful, we’ll help you seamlessly integrate it into your PIM system.