Achieve international growth with Shopware
Want to expand your e-commerce business internationally? In this article you will discover how Shopware supports you in a successful internationalization strategy. Whether you want to enter new markets or strengthen your existing international presence, Shopware offers flexible solutions to match your organization's ambitions.
Shopware offers the ability to create multiple sales channels within one e-commerce environment, tailored to the countries in which you operate. Whether it's your own webshops or data feeds that transfer product information to sales platforms such as Amazon or bol.com. For each channel you can easily set up local currencies, payment methods and shipping options, so that each channel is perfectly attuned to the local market.
Multilingualism and localization
You want to tailor your e-commerce platform to the language and habits of your target audience. Within Shopware, you can set up multilingual product descriptions, use different pricing strategies and localize content. Thanks to built-in language packs, standard texts are automatically translated into more than 25 languages. This allows you to expand into new markets effortlessly.
Payment methods tailored to local preferences
It is important to adapt payment methods to local preferences. What is a common payment option in one country may not apply in another. Through your payment service provider, you can easily integrate payment methods per country within Shopware. Per sales channel, you set the specific payment options and determine which method should be selected by default. This guarantees a smooth purchase process wherever your customers are.
International shipping and logistics
Shopware supports multiple shipping methods, so you can offer the most commonly used method per country e.g. PostNL for Dutch customers and BPost in Belgium. Setting shipping rates based on destination, package size or weight is easy to configure. It is also possible to offer free shipping by region above a certain purchase amount. You adjust these settings per sales channel.
Advanced pricing and promotion settings
Using the Shopware Rule Builder, you set up targeted promotions for specific regions, product categories or customer segments. This allows you to customize marketing campaigns by sales channel to meet the needs of different markets.
Efficient content management
Shopware offers seamless integrations with PIM systems so that you can efficiently manage and enrich product information. Thanks to the AI Co-pilot, you translate product texts quickly and easily so that your content always perfectly matches customer needs by country.