Strategic partnership to be excited about

Zusss

The Dutch fashion and lifestyle brand Zusss was founded by sisters and entrepreneurs at heart, Sietske van Hartingsveldt and Femke van der Hoef. What began as a hobby grew into a popular feel-good brand with a wide range of clothing, footwear, and home accessories. For years, XSARUS has been helping Zusss realise its digital ambitions as a strategic partner.

Adobe Commerce platform

XSARUS developed and maintains the Zusss webshop based on the Adobe Commerce platform (formerly Magento Commerce). A perfect match, as Adobe Commerce is enormously flexible and can be customised and expanded as desired. A platform developed for optimal usability and is future-proof.

‘Be happy, stay happy’ is one of the most important quotes within Zusss. XSARUS fits perfectly with this. We have almost daily contact about possible optimisations and advice. In short, a partner that makes you happy and keeps you happy.

Fay Harmsen, Marketing and Communication Zusss

Concept and Design

Prior to the implementation of Adobe Commerce, there was close collaboration with FACTICX to make the right translation from the offline Zusss expressions to a suitable online style. The renewed online identity was made concrete by applying it to the mobile key-wireframes where the biggest functional bottlenecks were eliminated. The visual concept, a developed design system, and a working first prototype provided a good starting point for the technical development phase.

Optimisations in conversion, customer journey, Google Ads strategy

In the field of digital marketing too, there is close collaboration between Zusss, FACTICX and XSARUS, the results of which are impressive. For instance, user research has provided insights into the Zusss target audience and its challenges. As a result, relevant optimisations have been implemented with a significant impact on conversion. Furthermore, the customer experience becomes increasingly personal and relevant at each stage of the customer journey with the help of Datatrics. FACTICX has also revamped the Google Ads strategy, leading to a doubling in the number of sessions, revenue, and supportive value just three months after the initial changes.

Strategic partnership

The collaboration between Zusss, FACTICX, and XSARUS continues unabated: trainings on content, conversion optimisations, strategic advice, and backend developments. XSARUS aims to impart as much knowledge as possible to Zusss, not only assisting in the development and implementation of a good digital shopping environment and experience, but also acting as a strategic partner that helps brands and retailers move forward by setting ambitious goals and committing to them.