Growth due to migration from Magento Open Source to Adobe Commerce

Sfeer.nl

Sfeer.nl is an innovative online concept with an excellent view of today's living desires. The trendsetter in furniture and home accessories has, over more than 5 years, secured a solid position in the field of industrial living through personal advice and good inventory management. In addition to an online shop, Sfeer.nl has physical stores in Assen and Zwolle where consumers can truly 'taste the Sfeer'.

The collaboration between Sfeer.nl and XSARUS has been in force for some time. Where a few years ago the question arose whether XSARUS could rebuild the webshop to Magento Open Source, a next step has now been taken in the collaboration. Namely, the migration of Sfeer.nl from Magento Open Source to Adobe Commerce Cloud. A step that delivers noticeable improvements on all fronts.

Growing by inspiring

Sfeer.nl is ready for the next leap forward; a platform that grows with the ambitions. And the desire to shift the focus from revenue growth to focusing on inspiring customers. With associated challenges like 'How can we better serve our customers in terms of inspiration?' and 'How do we create a loyal customer base?'

The new platform is fast, stable and clear. A solid foundation that is future-proof!

Bjorn Venema, Owner Sfeer.nl

From Magento Open Source to Adobe Commerce Cloud

The migration to Adobe Commerce Cloud turned out to be a fitting, future-proof solution. Adobe Commerce is more comprehensive and offers standard options that are not available within Magento Open Source. To transition, both content and infrastructure migrations were necessary. But the result, after an intensive process of only three months, is impressive.

Advantages of Adobe Commerce Cloud

With the implementation of the Page Builder, there are endless content creation possibilities. It's easy to create content and apply segmentation and personalisation. This is beneficial for the desired inspiration focus of Sfeer.nl. The growing number of products can be well maintained on the new platform, and linking cross-sell, up-sell and related products has been simplified through rules. This saves time.

Choosing the Adobe Commerce Cloud AWS platform means that the infrastructure is managed by Adobe. Large numbers of visitors are well managed without compromising performance. The speed, stability, safety and scalability have also greatly improved.

Adobe Commerce is the foundation for the expansion of Sfeer.nl. Together with the links to our back-office, WMS system and customer service tool, Sfeer.nl is ready to grow further in both the online and offline market.

Bjorn Venema, Owner Sfeer.nl

Optimisation of product detail pages

The desire to shift focus towards inspiring customers has been further realised in collaboration with FACTICX. Gaining insight into data and acting on it with the aim of providing visitors with an optimal user experience and increasing the number of loyal customers. It quickly became apparent from the data that the product detail pages on the webshop were a bottleneck. Why do visitors drop off here? What can be improved? By addressing this bottleneck, a conversion increase of 12.8% has been achieved.

Successful collaboration remains active

Sfeer.nl will continue to invest in the e-commerce platform and XSARUS is an indispensable partner in this. Additionally, digital marketing is continuously optimised, and data is smartly utilised in collaboration with FACTICX. The collaboration between XSARUS, Sfeer.nl and FACTICX forms a golden combination. Together we continue to take on the challenge to realise the digital ambitions of Sfeer.nl.

Experience the Sfeer