Headless e-commerce platform strengthens new brand identity
Profuomo
The originally Rotterdam-based men's fashion brand Profuomo has embarked on a new path. With a recent rebranding and the accompanying payoff 'timeless comfort', the popular brand is targeting a broad audience. The clothing collections represent timeless design, maximum comfort, and a sporty touch. By focusing more on smart casual and hybrid workwear, Profuomo is cleverly responding to the changes in the business clothing market.
Profuomo has six brand stores in the Netherlands and is sold at well-known fashion retailers. The rebranding of the brand must also get the right translation online; time for a new e-commerce platform with groundbreaking possibilities. To make this transition, Profuomo once again chooses XSARUS as its strategic implementation partner, thereby further strengthening the partnership that has been in force since 2018.
The decision to entrust e-commerce, order management, and PIM to XSARUS is a logical consequence of years of collaboration for us. The partnership with XSARUS is as you would expect from one of the top players in the e-commerce market; there is a critical eye from technology, design, and management. Because XSARUS knows us well, we don't have to continually explain our business processes. This allows us to work efficiently and effectively with a quick time-to-market and a healthy dose of flexibility.
Headless: a no-brainer for Profuomo
Profuomo used the Adobe Commerce platform, which no longer fully aligned with the brand identity and ambitions. The extensive functionalities offered by Adobe Commerce were not being utilized optimally, and there was a need for performance improvement. The desire for a new platform grew. XSARUS's advice: rebuild to a headless Magento Open Source platform.
Proven combination of Magento Open Source and Prismic
We can now say that Magento Open Source combined with Prismic as a content management system is a working combination. XSARUS has implemented this headless setup with many well-known names in the fashion and lifestyle sector over recent years. Profuomo likes to be at the forefront when it comes to technological developments, which is why choosing a headless platform was actually a no-brainer.
With the headless Magento Open Source platform, Profuomo is assured of flexibility, creative freedom, and a lot of content possibilities due to the standalone Prismic CMS. This enables Profuomo to deliver inspiring content and offer visitors a unique customer experience, which can also be felt in the Profuomo brand stores. Visitors also experience an ultra-fast webshop, which is undoubtedly one of the great advantages of headless.
Because the front end and backend are separated, platform maintenance is also simpler. Only the core of Magento Open Source is used. Other value-adding tools are linked via APIs. Profuomo.com has, besides a Dutch store view, an English and German variant. The brand expects to further internationalise in the future. Scaling up is well possible within the platform, allowing it to grow with Profuomo's ambitions.
The scalability, stability, creativity, and ease of use of the new e-commerce platform and the collaboration with XSARUS allow us to work confidently towards our goals and ambitions.
Design seamlessly aligns with new brand identity
The design is a beautiful outcome of the collaboration between Profuomo and XSARUS. During the co-creation process, XSARUS provided advice, shared knowledge and best practices in the field of e-commerce conventions in several design sprints. The webshop has a sleek and contemporary design. A difference compared to the initial more classic appearance and layout. The new platform is user-friendly and reflects the brand's values in terms of sustainability.
There is now an online environment that seamlessly aligns with the new brand identity and the feeling that the consumer also experiences in the physical stores.
Implementation of inriver PIM: control over product information
In addition to the renewal of the e-commerce platform, Profuomo faced another challenge: optimising their product information management. For this as well, Profuomo chose XSARUS as the implementation partner. Until recently, Profuomo managed its product information from the ERP system, but this did not work optimally. It was time for the implementation of the inriver PIM system. The implementation went smoothly, partly because XSARUS knows Profuomo inside out.
The inriver PIM system ensures a significant improvement in the quality and completeness of product data. For example, inriver immediately identifies missing product rules, and product specifications, such as a certain clothing fabric, can be added flexibly.
Implementation of TableTop Order Management: control over orders
Profuomo now has control over all its orders, thanks to the implementation of TableTop Order Management. An important link in Profuomo's IT landscape. The entire order processing runs through TableTop and other systems are fed with the correct order information. In addition, the in-store payment functionality makes it possible to place an online order and pay for it in the physical store.
Long-term partnership
The partnership between Profuomo and XSARUS is long-term, strong, and broad. This gives Profuomo a single point of contact for its e-commerce platform, digital marketing, PIM, and OMS. Optimisations in all these areas are ongoing. We are continuously developing, improving every day.
Marvin de Reuver
Senior Account Manager